Hey, I’m Jacqueline

Makeup artistry has long been a passion of mine. In the early stages of my makeup career, I worked in film and thought I wanted to build prosthetics, but I learned that didn’t love the film lifestyle and found an internship with a fashion beauty agency in Brooklyn, New York.

While living in Brooklyn, I developed a love for natural beauty products during the early days of the “Clean Beauty” movement. I became totally obsessed with natural products, eating vegetarian and pretty much anything that screamed “wellness”. I began my research on the presence of toxic chemicals, excessive waste, and unethical practices within the cosmetics industry. I used my passion for beauty to try to make a difference by utilize my makeup skills not only to enhance someone's appearance and well-being but also to do so in the most ethical manner imaginable.

Fast forward, 10 years and I now have a more balanced approach when it comes to ingredients in beauty products. Instead of focusing on purely natural, I aim to disrupt the conventional norms of the beauty industry. I offer people the information to instigate positive changes for themselves, the environment, and their loved ones through learning about what they are using on their skin every single day and presenting a more realistic version of beauty.